Privacy Policy

Your Privacy Matters to Us

At Pakistan Optical, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website or purchase eye lenses, eyeglasses, or sunglasses from us.

By using our services, you consent to the data practices described in this policy. We encourage you to read this document carefully to understand how your information is handled.

Information We Collect

When you interact with Pakistan Optical, we may collect the following types of information:

• Personal Information: Name, email address, phone number, shipping and billing addresses when you create an account or place an order
• Prescription Data: Your eyeglass or contact lens prescriptions when you purchase prescription products
• Payment Information: Credit card details or other payment information processed through secure third-party payment gateways
• Device Information: IP address, browser type, operating system, and browsing behavior on our website
• Order History: Records of your purchases, preferences, and interactions with our customer service

How We Use Your Information

We use the information we collect to provide, maintain, and improve our services to you:

• Process and fulfill your eyewear orders efficiently
• Communicate with you about your orders, products, and special offers
• Verify prescriptions with licensed optometrists when required
• Personalize your shopping experience and recommend relevant products
• Improve our website functionality and user experience
• Detect and prevent fraudulent activities
• Comply with legal and regulatory requirements

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: With trusted partners who assist us in operating our business, such as shipping companies, payment processors, and IT service providers
• Legal Compliance: When required by law, regulation, or legal process
• Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets
• Protection of Rights: To protect the rights, property, or safety of Pakistan Optical, our customers, or others

Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure Socket Layer (SSL) encryption for data transmission
• Regular security audits and monitoring
• Restricted access to personal information on a need-to-know basis
• Secure storage of sensitive data with advanced encryption
• Employee training on privacy and security best practices

Your Rights and Choices

You have certain rights regarding your personal information:

• Access and update your personal information through your account
• Opt-out of marketing communications at any time
• Request deletion of your account and personal data
• Object to certain processing of your personal information
• Request a copy of your personal data in portable format

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience:

• Essential Cookies: Necessary for website functionality and security
• Performance Cookies: Help us understand how visitors interact with our website
• Functionality Cookies: Remember your preferences and settings
• Advertising Cookies: Deliver relevant advertisements based on your interests

You can control cookie preferences through your browser settings, though disabling certain cookies may affect website functionality.